Nashville, TN---- Vietti Chili and Southgate Foods will be spicing up their summer as they partner with the Mountain Man himself, William Lee Golden, for their exciting new promotion, The Discovery of Art. The 114 year-old Nashville-based company has chosen the country and gospel music legend to launch their new initiative that supports the visual arts. His iconic image will be depicted on all cans of Southgate Brand’s Blackeyed Peas and Rice. Distributed by Vietti Foods Company, Southgate brand products are available in 48 states, stocking the shelves in Dollar General, Dollar Tree and Family Dollar Stores as well as many Walmart stores. Over thirty items in their product line will feature on its labels uniquely-talented artists discovered around the country, including painters, sculptors, photographers and filmmakers.
“Our company is highly selective in choosing the artists who participate in The Discovery of Art program,” says Philip M. Connelly, President, Vietti Foods Company, Inc. “And we are very enthusiastic to partner and launch the initiative with William.”
“It is a great honor to be chosen by Vietti Foods to launch their Discovery of Art promotion. The company is dedicated to the creation of superior products and has been a long time supporter of the arts,“ says Golden. “Growing up in rural Brewton, Alabama, I know the importance of making art accessible to the masses. Their foods strive to feed the body and the soul by introducing diverse artists and their works.”
William Lee Golden has garnered high accolades as a member of the legendary group The Oak Ridge Boys. With over 30 million records sold, The Oak Ridge Boys have had more than a dozen #1 hits and over 30 top ten hits. Their numerous platinum and gold recordings include “Thank God For Kids,” “American Made,” “Bobbie Sue,” “Ozark Mountain Jubilee,” and the crowd favorite, “Elvira.” In addition to receiving five Grammy Awards throughout their career, they were inducted into both the Grand Ole Opry and the Gospel Music Hall of Fame.
Golden has recently added the accomplishment of critically renowned painter to his ever-growing list of accolades. Inspired by his life on the road, Golden’s simple yet evocative paintings feature rich, sometimes dreamlike images that mirror the likes of Claude Monet and other leading French impressionist artists. His works have been exhibited in the Tennessee State Museum, The Gilcrease Museum of Art in Tulsa, as well as galleries and private collections across the U.S. His original painting of Bush Garden is amongst the permanent collection of The George H. W. Bush Presidential Library and Museum in College Station, Texas. To see William's works for yourself, visit www.williamleegolden.com
Vietti Foods Company is no stranger to the arts and music. They have supported emerging musical artists through its ongoing Vietti Vinyl promotion (www.viettivinyl.com). Since 2006, Vietti Vinyl has featured twenty-seven selected artists such as The Grascals, Aly Sutton, Chris Young, Bo Bice and Marthia Sides on its food labels and its web site. Vietti Foods Brand Chili and Vietti Vinyl also sponsor live music through partnerships with Music City Roots, Bluegrass Underground and The Country Network.
Southgate Brand food products are distributed by Vietti Foods Company, Inc. to forty-eight states in the U.S. and include delicious items such as Red Beans & Rice, Beef Stew, Chili, Creole-Style Jambalaya and Noodles & Cheese with Harper’s Country Ham. Vietti Foods Company, Inc. is a division of Zwanenberg Food Group USA, Inc. (www.zwanfood.com)